Doing Business in New London

New London offers a unique range of business, community, cultural, historical, recreational, and educational amenities that make it a great place to live, work, and invest.  The city boasts a wonderful waterfront, rich cultural scene, historical sites and great recreational facilities. After more than 350 years of history, this waterfront community continues to thrive with a variety of boutique shops, restaurants, and cultural attractions, along with a maritime atmosphere surrounded by historic streets of 18th and 19th century buildings.

New London is a city of approximately 27,000 that offers a unique range of cultural, historical, recreational, and educational amenities that make the city a great place to live, work, and invest. The City contains a variety of commercial areas combined with a collection of intimate residential neighborhoods and a lively downtown.  A revitalized waterfront features the new Thames Heritage Maritime Park and Water Taxi; a new kind of state park without boundaries.  The Park is a collection of almost 20 national and historic sites along the shores of the Thames River, linked by a water taxi, that tell the stories that shaped our nation over the past 400 years.

Starting a New Business:

We all know that business success doesn’t happen by accident. It’s planned for – but without a roadmap, it’s hard to know what you are working towards. Rather than going it alone, the Connecticut Economic Resource Center (CERC) can guide you through the process of starting a new business.

  • Business planning – how to develop a strong foundation
  • Legal structure options – how to choose the right legal structure
  • Finding the right location – considering all of your options and requirements
  • Registration and licensing – what will you need to operate legally in the state?


New London recognizes that a streamlined, transparent, and efficient permitting process is vital to attracting sustainable new investment and job growth. Knowing that the zoning and permitting process can be sometimes be confusing, Our Development Team is available to champion your project through the process. We are available for assistance and coordination with any questions you might have. Please fill out the form below.